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VIDEO CLIPS OF INTERVIEWEES

Below are listed the 42 people we interviewed on film during the creation of the Green Dragon Media Project. They are grouped according to their specific roles within the development of China's Green Building industry. To the right of each name you will find links to their selected interview clips.

Academic role
Developer role
Government role
Non-Governmental Organization role
Product Manufacturer role
Professional Services role
Trade Organization role

 
 
Image
Brief Bio   Video Index
 
Li Dexiang (栗德祥)
Chinese
Professor in Beijing (北京)
Professor and Director of the ADRITU Green Architecture Studio (教授 博士生导师,国家一级注册建筑师)
Tsinghua University, School of Architecture (清华大学建筑学院)
www.tsinghua.edu.cn
Professor Li has over 30 publications and completed more than 10 large architectural design projects. He recently completed the eco-design planning for Zhongguancun Science Park in Beijing and the Super Low Energy Demo Building at Tsinghua University.
View Bio
  Tsinghua research and development.
 
David Nieh (聂耀中)
English/Chinese
Developer in Shanghai (上海)
General Manager - Planning & Development (总经理-计划及发展)
Shui On Development Ltd. (瑞安房地产发展有限公司)
www.shuionland.com
David is passionate about sustainable development and smart urban planning. Some of his recent Shanghai projects include Xintiandi and the Knowledge & Innovation Community (KIC). He is also involved with JUCCCE.
View Bio
 

China is experiencing 3 ages at once: industrialization, informatization and Agrarian.

China's urbanization and the role of local design institutes.

Products - Price still too high and too many standards

 
 
Fei Chunlu (费淳璐)
Chinese
Developer in Shanghai (上海)
Chairman (董事局主席)
China New Town Holdings (中国城镇控股)
www.chinanewtown.com
Fei Chunlu is a pioneer in green town development. He is completing the second phase of Anting New Town, a German-designed, energy efficient development in the Shanghai suburbs.
  Products - Need to focus on access and then end-of-life disposal
 
 
Jason Hu (胡建新)
Chinese
Developer in Shenzhen, Guangdong (广东深圳)
Deputy General Manager, Professor and Senior Engineer (副总经理,教授,高级工程师)
China Merchants Property Development Co. Ltd. (招商局地产控股股份有限公司)
www.cmpd.cn
Jason headed the Fraser Place development project, the first commercial building to achieve LEED Silver. He is now working closely with One Planet Living, a joint initiative of BioRegional and WWF, to build a carbon neutral community in China. Jason started China’s first non-governmental international annual forum on sustainable development, called the International Green Development Forum. He is also involved with JUCCCE.
View Bio
 

Services - Energy Services Companies (ESCo)

Cultural differences between how the East and West face their problems.

Jason Hu discusses the advantages of LEED.

Role of supporting policies such as subsidies and tax incentives

Products - Most products are here and have export potential but need certification

 
 
Lu Jun (陆俊)
Chinese
Developer in Suzhou (苏州)
General Manager (总经理)
Suzhou National Environmental New & Hi-tech Industry Park Development Co. Ltd (苏州国家环保高新技术产业园发展有限公司)
www.nep.com.cn
The first phase of Lu Jun's eco-industrial park covers 400 acres with a total investment of 1 billion yuan.
   
 
 

Marty Feng (冯勇)
Chinese/English
Entrepreneur and Developer in Lianyungang, Jiangsu (江苏连云港)
Deputy General Manager (常务副总经理)
Lianyungang Great City Development Co., Ltd. (连云港嘉泰城市发展有限公司)
www.jiicc.com
Marty's master's thesis explored green building certification for China and he is determined to establish a local USGBC equivalent in the country. He has been involved with a number of green building projects in Shenzhen as well as the design of Lianyungang's 25 sq km eco-industrial park.
View Bio
  We have a responsibility to future generations.
 
 
Yang Xin (羊欣)
Chinese
Developer in Beijing (北京)
President (董事总经理)
Beijing xisi-bei Ltd. (北京勤能老城投资管理有限公司)
www.xisi-bei.com
Yang Xin has been in the real estate industry for more than a decade is currently focusing on urban renewal, revival and preservation projects. He is developing one of Beijing's historic districts called "West 4 Historic Culture Protection Area" (西四历史文化保护区) that is 350,000 sqm, has 8 alleys (胡同) and has been around since the Yuan Dynasty.
 

Developers have ruined Beijing and forgotten the
"human scale" of traditional architecture.

Merging old with new in Beijing's historic cultural districts.

 
Chen Jiefeng (陈杰峰)
Chinese
Government official in Cixi, Zhejiang (浙江慈溪)
Party Secretary (党委书记,局长)
Cixi Construction Bureau (慈溪建设局)
www.cixi.gov.cn
 

City of Cixi welcomes foreign investment in the green building industry

City of Cixi's policy of only welcoming clean industries

 
 
Lao Weixing (劳卫星)
Chinese
Government official in Cixi, Zhejiang (浙江慈溪)
Senior Engineer (高级工程师)
Cixi Construction Bureau (慈溪建设局)
www.cixi.gov.cn
 

Training construction workers (part 1)

Training construction workers (part 2)

"We need to be careful of certification for certification's sake."

The city of Cixi's perspective on sustainable development.

Unique aspects of Chinese construction labor and its impact of quality.

Current process for enforcing building codes

Importance and strict enforcement of building energy efficiency

Products - Products needed to achieve government building efficiency targets

 

 
 
Qian Defu (钱德福)
Chinese
Government official in Lianyungang, Jiangsu (江苏连云港)
Deputy Director General of the Urban Planning Bureau; Deputy Secretary of the Party Leadership Group (副主任,连云港市规划局党组副书记,规划局副局长,注册规划师)
Lianyungang Development District of Technology and Economy
www.lyg.gov.cn
Qian Defu led the creation of his city's sustainable development plan and is striving to reshape the image of Lianyungang, making it an international port city that is not only a key Chinese logistic hub but also environmentally friendly, innovative and modern.
 

The city of Lianyungang's perspective on sustainable development

Market history and future, looking at the city of Lianyungang.

After 20+ years of development, what local officials consider when developing

City official's viewpoints on sustainable development

Vision for the sustainable development of Lianyungang

 
 
Wu Yongxue (吴永学)
Chinese
Government official in Harbin, Heilongjiang (黑龙江哈尔滨)
Department Head (处长)
Rural Construction Office of Heilongjiang Provincial Construction Department (黑龙江省建设厅村镇建设处)
Wu Yongxue has been deeply involved with ADRA's straw building program in rural northeast China.
 

Building energy efficiency policy in rural northeast China

 

 
 
Xu Wei (徐伟)
Chinese
Government official in Beijing (北京)
Director, Researcher (院长 研究员)
China Academy of Building Research (CABR), Institute of Built Environment and Energy Efficiency (中国建筑科学研究院 建筑环境与节能研究院)
www.cabr.com.cn
Xu Wei Works for China's largest research, development, and technology promotion group. Specifically, he focuses of research, development and codes and regulations regarding energy efficiency aspects of buildings and building-integrated technologies. He is currently editing the Guide to China Building Energy Labeling.
View Bio
 

Products - Government activities to certify products and issue of building operations management

Developing building efficiency codes for a developing country

Current status of building efficiency codes and regulations

Building energy efficiency codes cover three types of buildings

Three aspects to the building energy efficiency industry.

Creating appropriate building codes for a developing country.

 
 
Yang Guoxiong (杨国雄)
Chinese
Government official in Beijing (北京)
Office Rank Consultant (副主任)
National Research Center for S&T Development, China Ministry of Science and Technology (中国科技部科技促进开发中心)
www.nrcstd.org.cn
Yang Guoxiong worked with Rob Watson and Jin Ruidong to construct Accord 21, China's first truly green building. Currently he travels around China giving speeches promoting the idea of sustainable development and green construction.
  One offical's experience learning green building
does not just mean energy efficiency.
 
 
Dr. Zhan Erpeng (展二鹏)
Chinese/English/German
Government official in Qingdao, Shandong (山东青岛)
Chief Planner (总规划师)
Qingdao Urban Planning Bureau (青岛市规划局)
Zhan Erpeng believes restoration and development are equally important. He is working with Harrison Fraker, Leon Huang and Arup to develop the Eco Block project.
View Bio
 

"Sustainable Development" has become national policy

The opportunity for open residential communities.

 
Dr. Arthur G. Schwarz
English
Aid worker in Hong Kong (香港)
Former Managing Director (原执行董事)
Adventist Development and Relief Agency China (ADRA) (安泽国际(中国)救援协会)
www.adrachina.org
During his time with ADRA, Arthur led the China programs, including the largest straw building project in the world (600+ buildings) in northeast China. He is now a lecturer in Uganda.
View Bio
   
 
 
Linda Zhu (朱晴艳)
Chinese/English
Aid worker in Beijing (北京)
Managing Director (项目主任)
Adventist Development and Relief Agency China (ADRA) (安泽国际(中国)救援协会)
www.adrachina.org
Linda leads the ADRA China programs, including the largest straw building project in the world (600+ buildings) in northeast China. She is looking to expand with a new training and construction project which would reduce CO2 emissions by 80,000 tons and cost US$78,000.
View Bio
   
 
 
Jin Ruidong
Chinese/English
Green building advocacy in Beijing (北京)
Green Building Project Director, China Program (绿色建筑中国项目总监)
Natural Resources Defense Council (NRDC) (美国自然资源保护委员会)
www.nrdc.org
Jin Ruidong worked with the NRDC and US DOE to build the first LEED gold certified green building in China and also helped China Ministry of Construction to develop several building energy efficiency standards for state and local governments.
View Bio
 

History of government attitudes.

Losing sight of local needs.

Examples of 3,000 years of green building history that
have been lost during westernization.

 

 
Curt Weinstein
English
Product manufacturer in Shanghai (上海)
General Manager China, Environmental Technologies (总经理-中国 环境科技)
Corning (Shanghai) Co., Ltd. (康宁(上海)有限公司)
www.corning.com.cn
Curt heads up Corning's China operations which primarily produce ceramic substrates for vehicle carburators and other pollution control devices. He has a wealth of experience manufacturing and selling high-technology environmental products in China.
View Bio
 

Internal government struggles to balance
economic development and the environment.

Products - Advice for protecting intellectual property (IP)

 
 
David Liu (刘伟)
Chinese/English
Product manufacturer in Lianyungang, Jiangsu (江苏连云港)
Vice General Manager (副总经理)
Jiangsu Sunrain Renewable Energy Group Co., Ltd. (江苏太阳雨新能源集团有限公司)
www.lygtyy.com
David company is the 2nd largest Chinese producer and largest exporter of solar thermal water heaters.
   
 
Charles R. McElwee
English
Environmental lawyer in Shanghai (上海)
Counsel
Squire, Sanders & Dempsey L.L.P.
www.ssd.com
Charles advises foreign companies on environmental compliance issues in China as well as the opportunities that have been created by China's environmental situation. He is also involved with JUCCCE.
View Bio
 

Changing attitudes within the central government.

Charles McElwee discusses the need for a
green building rating system.

The green building market exists but is comparatively
small and need to focus on mass-market residential.

Driving green construction through enforcement vs. market mechanisms

China's environmental laws, regulations and enforcement

Reasons why environmental law enforcement is ineffective and precursors to "Green GDP" measures

Environmental enforcement reporting structure

Products - Challenges entering the China market and opportunity for consortium

Products - Intellectual Property (IP)

Services - Demand Response

 

 
 
Daniel Zhu (朱盾鸣)
Chinese/English
Consultant and Venture Capitalist in Shanghai (上海)
President in China (中国区总裁 董事)
Transpacific Resources, Inc. USA (TPR) (美国跨太平洋资源有限公司,上海同坤实业有限公司)
www.tprinc.net
Daniel provides business and investment consulting as well as venture capital services within the renewable and clean energy field. He is senior advisor to the country's largest solar thermal company. He is also involved with JUCCCE.
View Bio
 

What motivates local Chinese officials

Products - Opportunities with local government and existing buildings

 
 
David DeMontaigne
English
Professional services firm in Shanghai (上海)
Chief Executive Officer (首席执行官)
Eco Energy Cities PLC (生态能源城市有限公司)
www.eco-energy-cities.com
David de Montaigne has over 30 years of experience within the Oil and Gas, Energy, Renewable Energy, Project Development and Investment Banking sectors. His firm delivers innovative sustainable design and development powered by renewable and alternative energy systems. He is also involved with JUCCCE.
View Bio
  Products - Need a silver bullet product as platform for entering China
 
 
David Zhou (周大荣)
Chinese/English
Architect in Beijing (北京)
Associate (项目总监)
Roggeo Design Associates, Inc. (诺杰国际)
www.roggeo.com
 

Not having enough money is not an excuse… look at traditional buildings.

Developing countries and environmental awareness.

 
 
Dong Shanfeng
Chinese/English
Sustainability consultant in Shanghai (上海)
Senior Architect
Arup (Shanghai) (英国奥雅纳工程顾问有限公司 上海分公司)
www.arup.com/eastasia
Dong Shanfeng project manages many of Arup's eco-city projects and leads the Eco-city office and cultural planning team. Arup currently has 5 Eco-city projects: Dongtan (Shanghai), Zhujiajiao (Shanghai), Lanfeng, Tangye, and Huzhou. These will be able to house up to 350,000 people within the next 15 years.
   
 
 
Dr. Roland Winkler
German/English/Chinese
Sustainable construction consultant in Shanghai (上海)
Project Development Coordinator, Building, Energy & Environment
Econet China
www.china.ahk.de

Roland founded a green building association called Sinobao which initiated a green building expo between Hamburg and Shanghai called Ecobuild Shanghai 2006. He also has a sustainable development consulting firm based in Munich. He is also involved with JUCCCE.
View Bio
 

The Tao of driving in China.

Challenges for foreign architects

Products - Quality will ensure long-term success, weather the copy-cat storm

What drives developers and general consumers.

 
 
Fei Bin (费斌)
Chinese
Designer in Beijing (北京)
Partner
MIMA Design & MIMA Café
www.mima.cn
Joined the Chinese architect Wang Hui and created MIMA Café, a café near the old Summer Palace that is artsy, intellectual and promotes gren design elements.
   
 
 

no
photo

Ge Yi (葛毅)
Chinese/English
Environmental consultant in Beijing (北京)
Policy and Management Advisor (政策管理专家)
EU-China Energy and Environment Programme (中国-欧盟能源环境项目)
www.eep.org.cn
Ge Yi is an associate of Roggeo Design assisting with lighting strategy and is also a senior advisor to the China-EU Energy and Environment Programme which led the very successful China Green Lights program.
  Products - A successful product awareness campaign: the China Green Lights Program
 
 
Hannah Routh
English
Environmental consultant in Beijing (北京)
Managing Director (经理)
ESD Sinosphere (博信国际信息咨询公司)
www.camcoglobal.com/consult_sinosphere_home.php
Hannah is working with REEEP to explore carbon finance options for the building industry. She is also working with Jason Hu to ensure his One Planet Living community will be carbon neutral. She is also involved with JUCCCE.
 

Importance of aspirational position for green products.

The scale of the opportunities for carbon reduction in China.

Services - Carbon Finance

Services - Energy Services Companies (ESCo)

 

 

 
 
Hideki Hirahara (平原英树)
Japanese/English
Associate in Beijing (北京)
Steven Holl Architects
www.stevenholl.com
Hideki is an architect working on the Modern Investment Group's massive MOMA Linked Hybrid residential complex in Beijing. The 2.3 million sq ft project will have one of the world's largest geothermal systems as well as a waste water recycling plant.
 

Labor and the speed of construction on Modern MOMA in Beijing.

Products - Green building products are easily available in China or can be cheaply fabricated

 

 
 
Dr. Jean Rogers
English
Green building consultant in San Francisco
Associate Principal
Arup
www.arup.com
Jean is leading Arup's sustainability consulting on the Qingdao Eco Block project with Harrison Fraker and Leon Huang. She is also leading Arup's work with San Francisco's Treasure Island community.
View Bio
 

Green building viewed as an imperative and not a luxury.

Two differences between sustainable development in the US
and China: utility costs and stakeholder participation.

Products - China is up to speed on the technologies and ahead in some

 
 
Jervy Zhu
Chinese/English
Architect in Shanghai (上海)
Asia Operations Manager (亚洲部执行主管)
GBBN Architects (GBBN建筑师事务所)
www.gbbn.com
GBBN has a strategic partnership with China's largest residential developer, Vanke (万科集团) and Jervy heads up GBBN's China operations.
 

The role of architects in China.

Development strategy of Chinese cities

Products - Difficult for architects to know local product availability

City mayors' drive to develop

 
 
Leon Huang (黄文亮)
Chinese/English
Architect and Community Planner in Tianjin
Senior Planner and Project Manager
Huahui Design Co., Ltd. (华汇还境规划设计顾问有限公司)
Leon has planned developments throughout China and is deeply involved with Harrison Fraker and Arup on the planning of the Qingdao Eco Block.
View Bio
 

People are generally satisfied with their leaders.

Tax revenue driving local government development policy

 

 

 
 
Marcus Tehan
English
Real estate service provider in Shanghai (上海)
Senior Project Manager - Project & Development Services, Corporate Solutions (高级项目经理-项目发展服务部 企业综合解决方案)
Jones Lang LaSalle (仲量联行)
www.joneslanglasalle.com.cn
Marcus leads Jones Lang LaSalle's sustainability initiatives for China. He is also involved with JUCCCE.
 

Products - The technology is in China but need education and case studies

 

 
 
Qian Yingchu (钱颖初)
Chinese/English
Green building consultant in Shanghai (上海)
District Manager (Shanghai & South China), Director of Projects (区城经理(上海及南中国),兼项目总监)
Environmental Management Solutions, Inc. (EMSI) (上海EMSI环境管理咨询有限公司)
www.emsi-green.com
Qian Yingchu has consulted on a number of LEED project in China and also has experience with training programs for government officials.
View Bio
 

Products - Most products can be sourced in China but must look at building as a system

Role of media in promoting green building.

What is needed to get developers to build green.

Role of the market and consultants in supporting Chinese environmental policies

Strategies for expanding the green building market.

 
 
Rob Watson
English
Integrated Green Solutions Provider in New York
Chairman, CEO & Chief Scientist
American SinoTech
www.american-sinotech.com
A pioneer of the modern green building movement for over twenty years, Rob helped develop the USGBC's LEED green building rating system. He was also deeply involved in the construction of China's 1st green building, Accord 21. He is also involved with JUCCCE.
View Bio
 

History of the building industry and changing government attitudes.

Services - We should tell them what we think

 
 
Roger Wood
English
Green building consultant in London
Associate Director
Arup
www.arup.com/europe
Roger is a civil engineer with Arup and has been the project manager for the Shanghai Dongtan Eco-City project for the past 3.5 years. Dongtan is an 86 sq km (33 sq mi) site located on Chongming island, the 3rd largest in China, and will be the first "truly environmentally and economically sustainable city."
 

The affect following business as usual on city design

Getting to the tipping point - the 5 stages of market transformation.

Finding a new economic model…and explaining it to developers.

 

 
 
Silas Chiow (周学望)
English/Chinese
Architect in Shanghai
Associate Partner / Director of Business Development (副合伙人,大中国区业务总监,美国注册建筑师)
Skidmore, Owings & Merrill (SOM)
www.som.com
Silas oversees SOM's China business and design. He is also closely affiliated with the Urban Land Institute. SOM did the design for the Xintiandi development in Shanghai and their sustainability design was chosen for Chongming island, off Shanghai (the site of the planned Dongtan Eco-City).
View Bio
 

Public officials' image of modernization.

Examples of sustainable traditional architecture in southern China.

Barriers to entry: coordination with the government
and limits on foreign architects and builders.

Products - China opportunity and local production example on green building project

 

 
 
Stanley Yip (叶祖达)
Chinese/English
Sustainability consultant in Shanghai (上海)
Director, Planning & Development (规划及发展总监)
Arup (Shanghai) (英国奥雅纳工程顾问有限公司 上海分公司)
www.arup.com/eastasia
Stanley is responsible for the development and implementation of Arup's planning practices in Mainland China. Stanley is an experienced town planner, land economist and urban designer with in-depth professional expertise in economic planning, travel & tourism, urban planning and urban design. For the past 2 years, he has focused on the economics of sustainable urban planning.
View Bio
 

Need for pilot projects.

Need for a 3rd-party trade organization.

Local policy support issues and funding public green infrastructure

Redistributing costs and benefits across the four major stakeholder groups

Products - Use local partners with an eye to the long-term

 

 
 
Wang Hong (汪洪)
Chinese/English
Green building consultant in Beijing
General Manager (中国区总经理)
Environmental Management Solutions, Inc. (EMSI) (美国EMSI环境管理咨询有限公司)
www.emsi-green.com
Wang Hong heads up EMSI's China operations which have consulted on almost 30 LEED projects in the country.
View Bio
 

Green in the media and discrepency between major and peripheral cities.

Green building market sectors.

"The market will decide."

Products - Use LEED as a platform to enter China

Differences between Chinese and American laws and regulations

 
 
Wang Hui (王辉)
Chinese
Architect in Beijing (北京)
Partner
Beijing Limited_Design Ltd., Beijing 2529 Architect Studio, 北京有限设计有限公司合伙人,北京二五二九建筑工作室合伙人
www.mima.cn
Wang Hui’s design work has been featured in over 17 domestic and international exhibitions. Recent projects include the Beijing Worker’s Stadium Retrofit and Beijing 798 Art District.
View Bio
 

Land rights drive Chinese views of buildings.

Green attitudes and awareness within the general public.

There is good reason to have local design institutes complete detailed schematics.

Products - The products are here but people don't know it

 
Tate Miller
English/Chinese
Industry and Trade representative in Beijing (北京)
China Director for Trade Policy (贸易政策中国总监)
American Forest & Paper Association (AF&PA) (美国林业及纸业协会)
www.afandpa-china.org
Tate oversees all of AF&PA's policy issues and acting as the primary liaison between Chinese government officials and forest product industry groups.
View Bio
 

The consumer market has the potential to drive
awareness within the general public.

Don't misunderstanding the market size of China.

China's efficient farmers.

Products - Market for steel & concrete construction vs. wood framing

Services - Chinese will do it their way

 
 
Li Ying (李迎)
Editor (编辑)
National Geographic Traveller, Chinese edition (时尚旅游)
www.ngtraveler.cn
   
 

         
How the Chinese Construction Industry WorksThe Role of the Chinese GovernmentAwareness & Attitudes to 'Green'China's Cultural ContextGreen Building Products in China
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PAGE LAST UPDATED 05/04/2008