REPORT SUMMARY

Target Geographies (in order of importance and foreign accessibility)

1. Rapidly growing, larger cities such as Tianjin and Chongqing.
2. Cities with reputations for greater business professionalism and efficient municipal government. Some of these cities include Qingdao, Suzhou, and Shekou/Shenzhen.
3. Smaller 2nd, 3rd and 4th-tier cities located close to the major 1st-tier cities and key logistics routes, such as Lianyungang or Cixi. These cities are less built out and offer more opportunities for green improvement. They are also under serious pressure from the central government to improve their environmental performance but lack much of the expertise and experience seen in the larger cities.

Target Audiences (in order of importance and foreign accessibility)

1. Commercial/Industrial Developer/Funders.
   1. The largest industrial/commercial investors/developers – Prologis, Capital Land, Shimao, Hutchison Wampoa, China Merchants, Sun Hung Kai, Yan Lord, etc. – that care about their image and have enormous volume. These organizations will drive the mass Chinese market. Full-circle players that fund, develop, and manage are best (ex: Prologis).
   2. Major banks that control much of the capital and would be swayed by arguments linking green building to reuced risk.
   3. International companies locating operations in China that are concerned about corporate social responsibility (CSR).
2. Residential Developers. The initial target would be large owner/operators such as Vanke.
3. Urban Residents. Since they use 3 times the resources as their rural counterparts and the group is growing rapidly. Their primary concerns are closely related to green design: location, position relative to sun/airflow, comfort of relatives, and nationalism (environmental security).
4. Government. There is great potential here in both new and existing building projects but it is difficult for foreigners to access the market.